Araldite®, Introduced in 1946 ,Araldite® DIY adhesives provide the benchmark for household and hobby-related joining solutions around the globe. Trusted by millions of people for versatile and permanent bonding solutions, Araldite® adhesives remain the leading DIY and household adhesive to this day are recognized as the strongest and most durable adhesives in the market place.. Manufactured by Huntsman Advanced Materials, Araldite® adhesives are distributed by Bostik in all the main DIY retail outlets in the UK. and distributed by their DIY Distributor Bostik UK into most major DIY stores in the UK.
As part of the partnership, Araldite® will receive exclusive branded Cobra bucket seats in both dug outs in addition to rolling LED perimeter advertising and a fixed Araldite® panel at each game.
Jean-Luc Pieau, Marketing Manager for Huntsman Advanced Materials, comments: “The partnership with Wolverhampton Wanderers will not only enable us to generate significant brand exposure week in, week out, it will also allow us to build brand recognition amongst a younger audience while continuing to engage with our existing Araldite® consumers.”
